Front Door Signage
As the brand evolved, it took inspiration from Dr. Suess. This is Generate's promotional brochure. Background landscape illustration done by http://www.j-phelan.com
Generate
Generate is a gym in Toronto that has a focus on mind + body wellness. Everything about the place is is good for you—from the equipment they have (which runs on your movement to supply energy), to the cleaning supplies. I had the opportunity to help shape the company's brand through identity design, print material, and signage.