Generate is a gym in Toronto that has a focus on mind + body wellness. Everything about the place is is good for you—from the equipment they have (which runs on your movement to supply energy), to the cleaning supplies.
I had the opportunity to help shape the company's brand through identity design, print material, and signage.
Front Door Signage
As the brand evolved, it took inspiration from Dr. Suess. This is Generate's promotional brochure. Background landscape illustration done by http://www.j-phelan.com